The readers are individuals with a high profile interested in new top-of-the-line products.

target
The target is the consumer market. In particular the group profile of good to excellent, of high income, composed of individuals with high school or university degree, between the ages of 24 and 54, who live primarily in medium-size to large urban areas.
The magazine is also proposed to the trade sector. In fact, 15,000 copies are distributed to travel agents, tour operators, hotels, tourism boards and airlines.

languages
The magazine is bilingual Italian and English.

periodicity
Qarterly (4 issues).